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What does it mean when Brits say cheeky?

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cheeky. If you're being cheeky you're being brash or irreverent. If you're a cheeky child, you're probably just being impudent and disrespectful — and you're probably going to get in trouble. Cheeky has shades of meaning according to the degree of offense taken, and this may vary between British and American English.
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